Today’s ABC article about the new Primary IVF clinic, open in Melbourne from today, is a little problematic.
Not the broad subject of the article itself: Primary IVF has been operating in Sydney since 2014, has opened from today in Melbourne. It bulk bills and, personally, I think that’s great.
But the tone of the first part of the article, referring to concerns that women might not get the best treatment – with the inference that only those who can pay full freight for private treatment – smells a little off to me.
Now, the article does refer to some evidence which might form the basis for concerns.
The lower priority given to these apparent concerns in the media coverage last year could mean that the evidence from the Sydney clinic does in fact support the concerns.
Or it could mean that different PR approaches are being used by relevant stakeholders. So we are back to my problems with the tone.
The article does also note that Primary IVF has not released its success rates for its Sydney clinic, which means it is difficult to get at the underlying numbers. However, the word “mystery” is used in this regard in the article and this, together with the framing of this section as a whole, comes across as quite negative – despite the fact that Primary IVF has no obligation to release its data and I can think of a number of very good reasons it might choose not to do so.
And similarly: the last part of the article is positive – but it is the last part of the article.
So, reading the article, I was left with the overall impression that the author of the article is not a fan of Primary IVF, or the fact it has opened a new clinic in Melbourne, and I was also left with the impression that the main reason for this is that infertile people might get – wait for it – bulk billed treatment.
Now let me take you back to the AFR article from last year (link again) in which it is stated that the cost of IVF in Australia is considerably higher than elsewhere in the world.
No mention of that in this ABC article.
And that, for me, contributes to the overall impression that someone, somewhere, is maybe suggesting that access to IVF treatment should only be available to those who can pay.
Which seems classist to me.