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Posts Tagged ‘advertising’

A commercial radio station in Sydney (which I won’t name) has had a series of ads for a new breakfast crew (who I also won’t name, but two of them started on JJJ and I never liked them there, either).

I have seen three of these ads, but the conceit for each of them is the same: the ad shows three things in succession and names them, then puts them together and describes the new scene, then says: “Some combinations are just funny” and gives the names of the breakfast presenters and the radio station.

Maybe I’m just a feminist with no sense of humour, but I find none of the combinations funny. One of them is downright offensive, another is sexist, and the third simply has no humour.

The combinations are:

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I’ve been seeing this banana ad on TV quite a bit recently (there are a few versions of it, but this is the one I want to talk about).

Transcript:
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… or is anyone else slightly frustrated by the assumptions which are just absolutely loaded into Panasonic’s current catchphrase, which is “The smartest guys in the room”?

I know, I know, there are assumptions loaded into every statement, but these ones really get my goat. In particular, the following assumptions:

– Panasonic’s stuff was conceived/designed/built/sold/etc by men.
– Men are the default person/there are only men in the room/the only people in the room that matter are men/men are smarter than women anyway so one only needs to talk about the smartest men to get the message across.

*sigh*

(And yes, I know that “guys” can be used to equal “people” in some contexts – I myself use “hey guys” as a generic greeting sometimes, although with less frequency than I once did. However, the use of “guy” when talking about “a guy” or “the guy” (or the plurals thereof) is generally used to refer to men – I’d say almost exclusively so.)

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I caught the end of an Australian WNBL game last night. I really only know the basics when it comes to basketball, but it looked like a pretty exciting game to me. One game, televised on ABC2, on a Friday night.

Thinking about the fact that it is the WNBL reminded me of the “default human = male” phenomenon, which made me feel a little sad. (more…)

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